Jewelry, design, tradition, and precision will be conveyed in the „Ornamenta 2“. The important third dimension, which is added by the application of new technologies and industries in the city of Pforzheim, is to be presented by the logo.

The result was a cube as a three-dimensional sign, which highlights this added dimension. The old symbol of the Ornamenta (1989) is catapulted into a new dimension and thus shows the development of traditional industries.

The filigree logo indicates the precision of the city. The geometric typography makes the logo constructive and timeless. The entire corporate design consists of very energetic and rich colors. The many stretches of water in the city center are expressed by flowing and iridescent colors as a layer on printed objects.